A brand we were given the opportunity to pitch for whilst with Bonsey Jaden Sdn Bhd.

Who doesn't know Benefit Cosmetic? With it's pin-up girl and bright colours, it is one of the most recognisable cosmetic brands today!

We took part in a pitch to present on our ways of showing off their content. In the spirit of women empowerment, we took it to celebrating all kinds of women. From the ones that dresses up, to the ones who dresses down - everyone is beautiful.

In this series, we focused on #funnyisfab, the girls who are more than the way they look. They're friendly, they're smart and frankly, they know they look good being the goofballs that they are! Such goofiness is displayed in the tonality in each visual. Colour scheme and mood stays

 true to benefit's pin-up 70s style.